Fabrice Hybert is one of those artists who, in the
1990s, began to employ forms of economic practice as
the material of their art in various ways. The first
and outstanding collaboration of the "artist-entrepreneur"
Hybert with Kunstraum Lüneburg took place in 1996.
It consisted of the temporary transformation of the
Musée d'Art Moderne de la Ville de Paris (Palais
Tokyo) into a supermarket, stocked with thousands of
commodities intended for sale, which, thanks to a student
initiative, were made available by medium-range German
companies.
The idea of the artist as an "economic actor"
also extends to the objects Hybert terms POF: "Prototype
d'Objet en Fonctionnement". These "prototypes
in function" have the appearance of innovative
everyday objects, and their stylization - as through
Hybert's trademark green - seems to place them in competition
with ubiquitous consumer goods. Yet thanks to their
contextualization in the art field, they prove to be
insidious objects that elude facile classification.
Despite presentation in a museum context, the POFs obviously
do not take on the character of contemplative, auratic
works of art, yet at the same time they resist appropriation
by the utilitarian demands of consumer capitalism -
they are not "marketable" despite the fact
that their outward appearance reflects the logic of
modern market innovation.
Hybert's outdoor sculpture "Pof 83 [pylône]",
installed at the University of Lüneburg in the
year 2000, has since become a visual landmark on campus.
It represents the prototype of a lighting pylon that
functions independently of the electrical system, by
utilizing every source of energy available in the environment:
wind, sun and rain. Yet this seemingly ideal technical
apparatus, a model for the utopian idea of a new, decentralized
technology, is in reality a "poetic machine"
(Robert Fleck). All it takes is a mild night with no
rain or wind for the viewer to realize that the sculpture
does not live up to its promise, and that its maker
was no art-minded environmentalist. The non-utilitarian,
non-functioning character of this art object disguised
as a lighting pylon becomes obvious, an experience we
have with all of Hybert's POFs at some phase in the
reception process.
This seems to bring a classical theme of the autonomous
art field into play, according to which - to speak with
Adorno - art, if it is to have a function at all, this
can only be that of functionlessness. Yet the POFs tend
to take an ironic stance with respect to this postulate,
since the artist-entrepreneur offers it as a possible
"mark of quality" of his commodities. If there
is indeed any background for the aesthetic paradigms
Hybert operates with, it may lie in the circumstance
that he invariably chooses the medium of drawing as
the point of departure for his POFs. Hybert employs
art as a three-dimensional realization of the spaces
of potentiality worked out in the free play of the drawing
activity.
In addition to this idiosyncracy of their production
process, the POFs might be described as sculptural objects
with a performance character, which sets them off fundamentally
from a contemplative aesthetic. The playful, active
testing of their useability in an exhibition setting,
their potential development or reincorporation in the
cycles (ecological, economic, etc.) from which they
originally stem, are predicated on active recipients
whose participation in the artistic process contributes
to the completion of the POFs. If you will, Hybert constructs
an experiment-based laboratory situation.
In the context of the Kunstraum's cooperation with
Fabrice Hybert, award winner at the 1996 Venice Biennale,
and his Paris firm Unlimited Responsibility (UR), a
total of forty-two POFs were installed at various sites
around the Lüneburg campus in January 2003. Short
videos on monitors show Eliane Pine Carrington in the
process of testing and using the POFs. The inception
of the project dates back to a rally held in Paris in
October 2002. With the aid of a Kunstraum project group,
POFs were installed at about sixty sites in the public
space in Paris, and the rally participants were assigned
the task of finding them. The rally ended in a "nuit
blanche", with a performance by Eliane Pine Carrington
and the POF Cabaret, held on October 5, 2002 at the
Musée d'Art Moderne de la Ville de Paris.
For the Kunstraum der Universität Lüneburg
- an art space founded in 1993 - cooperation with Fabrice
Hybert has been significant in many respects. Our aim
of presenting contemporary art on a high level to local
and national audiences by means of projects, exhibitions,
lectures, symposia and publications, has been immensely
furthered by collaboration with one of the major French
artists of our day. At the same time, the specific character
of the project has led to increased focus on the practice-related
aspects of university instruction, especially in the
context of the art and imaging sciences which are part
of the Applied Cultural Sciences major. Another central
component of the project is the employment of empirical
survey and observation methods for an analysis of the
social utilization of the POFs installed on campus,
which has enabled an extension of the discussion to
cover issues in the sociology of art.
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